OUR HISTORY
Intuition is a brand that represents the family, as it arose from the love between Alexandra and Beatriz, mother and daughter.
Alexandra learned to crochet with her mother, Isabel, and at the age of 7 she was already making clothes for her dolls. As a teenager, she discovered her passion for decoration, a passion she inherited from her maternal grandmother, América, who was a haute couture seamstress.
Despite pursuing a solid career in civil engineering, the desire to create crochet shoes, full of uniqueness, never left her. His desire to bring to life models that were different from the conventional remained vibrant, and it was in 2012, with the construction crisis, that he began to rethink his path. With resilience, he embraced his dream, achieving success, but, unfortunately, he had to interrupt it for health reasons.
During the following years, Alexandra followed a different path but always harbored the idea of merging her two great passions: decoration and crochet.
In 2023 he decided it was time to embrace this dream and bring to life pieces that transcend mere ornamentation, telling stories and evoking emotions.
Alexandra thus began an exciting journey, where each crochet stitch becomes an expression of her creativity and love for art. Its goal is to bring beauty, warmth and emotions to homes, through unique creations full of tradition and meaning.
Alexandra is a living testimony that it is possible to turn dreams into reality, even in the face of seemingly insurmountable challenges. His career inspires everyone to follow their passions with determination and courage.
Beatriz, inspired by her mother, also had a deep interest in decoration from an early age. He chose to follow the path of communication, design and marketing, where he found the ideal way to express his creativity in a unique and engaging way. On this journey, he discovered the beauty of creating spaces that are not only visually pleasing, but also tell stories and provoke sensations. Thus, his passion for decoration intertwines harmoniously with his ability to communicate and bring ideas to life, resulting in projects that transcend simple details, transforming environments into meaningful experiences.
The bond between Alexandra and Beatriz has always fueled their mutual desire to work together. With their love for decoration as a bond, mother and daughter cultivated the dream of collaborating side by side. This partnership transcends the professional sphere: it is the materialization of an affectionate bond, where work blends harmoniously with family ties.
Intuition is Love and a dream come true.
“There are no impossible dreams for those who truly believe that the power to achieve lies within each human being. Whenever someone discovers this power, something previously considered impossible becomes reality. - Albert Einstein”
IMPORTANT NOTE:
Isabel, Alexandra's mother and Beatriz's grandmother, still crochets, contributing to some of the brand's pieces. Intuition is represented by 3 generations.